Branding is discovering who you best serve, and then telling them about it in interesting and likeable ways.
Branding is about instant likeability. The average Web user forms an opinion of your company after only 4 seconds on your website. You need to know your core values and core competencies, and then be able to articulate them quickly and execute on them consistently. And branding is not an individual execution, but the overarching messages and values — based on audience insights — that allow all your executions to perform better. As part of our integrated branding services we can help you discover your brand messaging and clearly define who you are in terms of product or services, customers and competition.
Our branding services will help you:
- clearly articulate your dominant strategic advantage
- develop your brand awareness
- increase your visibility as a subject matter expert
- create a style sheet of wording, imagery, use of color, type style and design
- brand positioning strategy
- brand messaging
- branding strategies
- logo and corporate design