Call us what you will, we will get you calls. We have years of traditional marketing and lead generation experience as well as a mastery of the new monitor-based marketing tools: websites, landing pages, SEM, blogs, RSS and social media. Rain is adept at building sites that communicate clearly, and facilitate a clear next step. We build sites that are connected to the outside world, while being connected to an organization’s inside sales process. To get from first introduction to first sale, you need classically trained communicators well versed in today’s web-based tools. When you combine these two distinctive areas of expertise, you get what you really want – leads and sales.

At Rain, we merge the compelling creative copy you expect from an advertising agency with the search-savvy copy your online marketing partner would recommend. Our creative copywriting team specializes in converting your business information into persuasive content. Our copywriting combines your unique brand voice and your dominate competitive advantage into creative copywriting that will motivate your prospects to act. See print and online samples in our creative gallery.

Our copywriting service will help you:

• develop advertisements both print and online
• improve your online copywriting and content marketing
• generate your sales collateral and sales readiness tools

We provide:

• creative copywriting
• advertising concepts and creative
• direct marketing and sales letters content
• online content development for SEO

When you need to get in front of the right people quickly and dependably, web banner and magazine ads can efficiently reach your target audiences. Augmenting your marketing with some well placed print ads, trade show sponsorships or banners on industry websites can supercharge your inbound leads. The important thing is to make sure you can track inbound links to web conversions so you see that the money is well spent.

Web banner and magazine ads will help you:

• generate interest around your business
• increase your customer base
• optimize your market reach
• enhance your brand awareness.

We provide:

• custom banner and magazine ads design
• copywriting

Our talented SEO content writers will provide you relevant content that increases your website’s Google, Yahoo! and Bing ranking.

Our SEO content creation service will help you:

• increase the traffic of your website
• increase your website rankings
• provide relevant information to your prospects.

We provide:

• search engine copywriting
• fresh and original SEO content
• keyword reach content
• frequently updating your website.

Our approach to websites starts and ends with building you a digital demand generation engine. We excel at getting your site found, making sure your diverse customer groups all have a proper place to learn more and a proper offer to move forward with. We always put in a free or fee-based analytics package that tracks inbound leads to conversions, so you can have visibility into the whole system. We also can tie in inbound/email systems and CRM systems to give you even more visibility into your marketing and sales pipeline. While we have a checklist of proven best practices, each instance is customized based on your needs, resources and objectives.

Our Website design and development process ensures that your website will:

• be found by search engines and drive inbound traffic
• quickly affirm visitors’ hopes and guide them on
• provide the necessary content and media rich assets to move a visitor to a clear next step
• deliver leads to sales
• leverage analytics and reporting tools

Our Website design and development services include

• user personas and UX design
• wireframing and CMS selection
• website design
• mobile design
• website development
• analytics and conversion systems

Business mapping will help you identify the market profiles you need to focus on. By knowing who and where your best customers are, and what problem they need solved by your products or services, you can ensure success in your keyphrase analysis, inbound strategies and where to focus your budget for your best ROI.

Our market discovery day will help you:

• identify your customer profile(s) and how they search for you.
• identify niche markets
• profile each sales cycle and identify any unique business models
• reach customers who specifically need your services
• identify new business opportunities

We provide:

• discovery and documentation of your audience profile
• market research when necessary
• website metric analysis (if you have analytics deployed)
• A strategic action plan focused on each market segment
• niche evaluation reporting

At Rain, we blend well researched strategic plans with proven, easy to implement tactical best practices. And we recommend a commitment to consistent execution as your pathway to success. But don’t bite off more than you can chew. We advise a balanced approach to outreach, inbound and lead conversion. All are important and all need to be served to move the new customer needle.

Our digital marketing strategies will help you:

• identify where to apply your resources for best ROI
• build a sustainable program, not a one-off project based plan
• have a baseline of ongoing activities to build on

Our digital marketing strategies include:

• seo/ppc/link building
• social media engagement
• email marketing and landing pages
• website content marketing
• and more

Web videos are easy to create, powerful to watch and easy to share via social media outlets. Our advertising agency background affords us the storytelling skills necessary to make your video more than yet another talking head. We’ve create TV channels for clients as well as compelling executive vidoes that speak to problems a viewer faces. See our creative gallery for examples.

A corporate video can:

• quickly tell your story in a compelling way
• allow customers to share their experience
• reflect who you are in a real and honest manner

Our web video and flash demonstration services include:

• concepting and script writing
• talent search
• vidoe shooting and editing
• executive or customer interviews
• technical screen-capture bases vidoes