Bottomline Technologies Banking Campaign
Rain worked with Bottomline Technologies to develop a series of print ads designed for banking executives. The goal was to position Bottomline as a global leader in cash management solutions. The ad campaign was extended to include a trade show booth, direct mail campaign and email blast.
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Posted: 15/12/ 08
Rain was pivotal in helping to establish our presence at the corporate banking industry’s premiere international event, SIBOS. They designed and delivered a world-class, integrated marketing campaign that was so smart, engaging and well-positioned, it introduced a new level of sophistication and industry understanding of the Bottomline banking brand—previously considered a best-kept secret! So effective, the PROVEN concept became the springboard for ongoing campaigns that have helped the company to increase its footprint within top 100 global banks.